Hi, I'm Tolu
I help brands turn everyday emails into simple systems that sell. From onboarding to engagement, I create messages that build trust and keep customers coming back.
What I offer
Let's turn your one-time customers into a loyal community
Basic setup - $100
Start simple, start smart
For stores trying automation for the first time
1 key automation flow (i.e., welcome series, nurture sequence, or conversion flow)
4 ready-to-send emails written for that flow
Set up and layout in your email tool
Strategy to match your brand tone
Basic testing before launch
⏰ Delivery: 3-5 business days
Full setup - $300
automate your entire customer journey
For growing brands that want a complete email system
3-4 automation flows (welcome, nurture, conversion, re-engagement)
2-4 ready-to-send emails written for each flow
Strategy call to map your customer journey
Segmentation setup (new vs returning customers)
Testing and optimisation before launch
Optional A/B subject line testing
⏰ Delivery: 7-10 business days
Ongoing support - $150/month
keep your automations performing and your customers engaged
For brands that already have systems in place and want consistent, hands-off email support.
Monthly performance check-in and suggestions for improvement
Copy refreshes and optimisation for existing flows
One short strategy or review call per month
Creation of up to 2 newsletters or product emails each month
Priority edits and updates for seasonal campaigns
⏰ Delivery: 7-10 business days
Not sure which fits best?
Why work with me?
I’ve spent years writing and editing content that people actually read, not just scroll past.
I’ve worked with teams at Zikoko, Grey, and Minority Africa, and now I bring that same clarity and care to email systems that help brands sell naturally.Working with me means:
Straightforward communication
Emails that sound like you, not a template
A simple, transparent, and flexible process
Someone who actually cares about how your brand shows up in people’s inboxes
If you like calm, clear collaboration and real results, we’ll work great together.